Apple stores to be completely redesigned Following the model of Union Square in San Francisco, Apple has just reopened its London store on Regent Street after four months of work.
No more Apple Store, the stores now present themselves as Apple and are identifiable from the outside thanks to their large windows and their light highlighting the products.
Beyond the material experience, which now means the possibility of taking a device in hand and testing it in store, without being attached to an anti-theft cable, the space is above all a community one.
Art on the agenda
Angela Ahrendts shared the latest news at Forbes' annual conference "Most Powerful Women Summit". To echo the desires of Steve Jobs, who was passionate about art, Apple will transform the in-store experience by welcoming art exhibitors on weekends with a program to discover new talents in drawing and guitar.
Creative Pro" spaces have been created and will be the place to be to discover what you can do with Apple devices.
Digital & Wood
An 11-metre diagonal screen costing $1.5 million dominates the space and delivers useful content for customers while contributing to the store's warm and stylish atmosphere.
As part of the architectural redesign, the chairs, tables and shelves are made of wood and incorporate motion detection technology that triggers the output of a panel with USB ports and electrical outlets.
Finally, accessories such as headphones, speakers, and earbuds are presented at "The Avenue", the area that is designed to resemble the window of a small shop in a hidden street. It will be possible to test the accessories, which was impossible until now.
A word from Angela Ahrendts
"It's not just about giving our Apple Store a new design, it's about creating a place that will play a greater role in local life, providing visitors with training and entertainment activities as well as services dedicated to our network of entrepreneurs," said Ahrendts.
Relive the opening of the first Apple Store in 2001
Source: Apple Newsroom / October 2016 / Apple Copyright