Hublot unveiled the "Connected Frame", a new concept of interactive display case allowing future buyers to try out the various watches in the range using holography.
An avant-garde experience
Thanks to the participation of two partners, Dietlin Artisans for the design of the showcase and Blue-Infinity for the digital part, this showcase boosted with artificial intelligence was made possible.
Hublot had already created the buzz in 2015 when it presented its "Raptor 2" showcase, today it is a big step forward for the watchmaker, and its customers should be delighted.
A complex mechanism
The mechanism works with a motion sensor placed in its base, and faithfully transmits all the user's movements in real time, with the wrist appearing as a 3D holographic image.
An asset for shops
The "Connected Frame" allows you to select all the watches in the catalogue but also gives information on the availability of the models in the shop or allows you to add the watch to your wish list or to receive photos of the selected model by email.
According to Ricardo Guadalupe, CEO of Hublot: "Hublot's philosophy is to be first, different and unique. We want to offer our customers different experiences than what our competitors do. This has already been the case with our Raptor1 and Raptor2 showcases, and I am sure that the Connected Frame showcase will be another step forward in giving our customers the opportunity to interact with our brand."
For Xavier Dietlin, CEO of Dietlin Artisans "Hublot is resolutely focused on the future and the younger generation. Today, connectivity, interaction and experience around a showcase are becoming essential and the combination of the real product and the digital one are moving in this direction. In addition, it also solves stock and security problems."
Pierre Aebischer, Managing Partner at blue-infinity points out "In the highly competitive world of luxury, Hublot has a clear understanding of how to stand out by leveraging digital to offer customers an enriched, integrated and personalized brand experience at every point of contact. For blue-infinity, it is a pleasure to collaborate with a brand so open to innovation."
Source: Passion Horlogère / February 2017 / © Passion Horlogère 2017